It’s fun if it’s challenging. Like it was for Nityanta while presenting a logistics process. The challenge was to showcase the entire process in a concise, clear & simple manner.Nityanta conceptualised & visualized the entire logistics chain as a box – in which the goods are received, packed and transported to the receiver. The thought was to showcase the entire supply chain in one place, at one time. To put the thought into reality, we created computer generated 3D images & gave them the final retouches. Before the advertisement was released across print and digital mediums, the CGI images had to go through many post-production stages too.